About Us
Who would dispute that the world is a rapidly-changing place? This may be even truer as it relates to the world of packaging and label printing. The “Digital Revolution” is just beginning to impact Custom Labels & Packaging in a significant way. Lofton Label is leading this digital revolution by investing in the digital technologies that allow us to provide the products you want, when you want them—while minimizing the waste (money, time, and materials) associated with legacy business methods. From state-of-the-art digital printing (from HP Indigo & EFI Jetrion) to Web-to-Print to our new 24 Hour Service Center, we are leading the Digital Revolution for Custom Labels & Packaging.
Already, we have plans to provide digital, short-run offerings in areas usually considered to be long-run services, such as re-sealable pouches and bags, and shrink-sleeve materials. Whether it’s for test markets, short-run copies, “cause marketing” (e.g. disaster relief or breast cancer research) or one-time events, we want to help make you make it happen.
We have our eye on the future but our history should give you the confidence that we will change only when it makes good business sense to do so. Rather than follow the latest fads, we have listened to our customers and studied the marketplace to identify longer-term trends in producing packaging that sells products.
Ownership of Lofton Label still rests in the hands of its early founders, myself and my partner, William Garens. Yet, we are committed to new ideas and methods by training and promoting of existing employees, hiring people with expertise and special talents, working with the industry suppliers, and of course, listening to you, our customers, to learn where your business is taking you. Lofton Label is one the biggest pure label printing companies in the Midwest, but we believe that our independent structure allows us to respond more quickly [than our competitors] to changes with our customers—and the world!
—Rick Gajewski, President, Founder and Co-owner