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Lofton Label: Wait ’til you see what we can do…
January 3rd, 2012
At Lofton Label, labels are our entire business. We devote all of our time and attention to providing high quality, affordable labels that exceed client expectations – and that’s why we’re the best at what we do. While our business may be focused, our capabilities are anything but narrow. We
Read More »Is Digital Printing Right For Me?
December 1st, 2011
They say that you shouldn’t judge a book by its cover, but consumers certainly judge products by the label. Poor quality labels speak volumes — loudly — about the care and effort put into the product. You have invested time into a label design that speaks to customers. But how
Read More »The Label Moment
November 1st, 2011
A customer looks at your product and a competitor’s next to each other on the store shelf, and chooses one. Why? That label moment is where 70% of purchasing decisions get made. Procter & Gamble calls this the “First Moment of Truth”—the (on average) 3–7 seconds after a shopper first
Read More »Size matters!
March 23rd, 2011
And so does material. At least when we’re talking about thermal transfer ribbons. If you’re using a thermal transfer printer to print a label (logo, promotional material, product contents, warning, bar code, etc.) on a product, when it comes time to choose a thermal transfer ribbon, you need to think
Read More »Every Color is Green
January 24th, 2011
The printing business has long been one with a lot of external impact: oil-based inks, chemical solvents, makeready paper trashed for each job—all of these things done to make the best-looking printed parts. But at Lofton we’re working toward a greener future, and one of the ways we’re doing it
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