The Label Moment

A customer looks at your product and a competitor’s next to each other on the store shelf, and chooses one. Why?

That label moment is where 70% of purchasing decisions get made. Procter & Gamble calls this the “First Moment of Truth”—the (on average) 3–7 seconds after a shopper first sees a product on a shelf. Those few seconds are where marketers have the best chance of converting a shopper into a buyer.

There are a number of ways to appeal to the buyer: through senses, values or emotions. At Lofton Label we think your product label and packaging design can go a long way toward winning that moment. In those 3–7 seconds your packaging needs to arrest the shopper’s attention—not a big hitch, just enough to interrupt the shopping experience. During that moment, your product label should answer three basic questions:

• Who am I? – This is where brand strategy is critical; the product label/packaging should be clearly identified with your brand.

• What am I? – The consumer should know immediately what the product is and does.

• Why am I right for you? – Show the consumer how your product provides real value.

If the shopper has to think too much, they simply move on.

To learn more about how product labeling can win that Label Moment for you, contact us today.