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The 3 Strategies Brands Need to Combat Product Counterfeiting and Diversion
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04/30/19
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The fraudulent practices of commercial counterfeiting and diversion cost U.S. companies billions of dollars each year. Fake and diverted goods harm legitimate manufacturers, causing them to lose revenue as well as consumer trust and goodwill. They also pose risks to…
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The Pervasive Problems of Product Counterfeiting and Diversion
businessman hand holding smartphone and touching barcode on device screen in warehouse distribution
04/25/19
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Intellectual property, such as a business’s brand, can be as valuable – or even more valuable – than physical property. According to Tim Phillips, author of the book Knockoff: The Deadly Trade in Counterfeit Goods, intellectual property represents anywhere from…
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