Blog

Using GPAS to Protect Your Brand Against Commercial Counterfeiting and Diversion
person scanning qr code on mobile phone
05/14/19
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The global market for counterfeiting is worth over 1 trillion dollars, and its problems are pervasive. In response, businesses have begun implementing a number of strategies to combat counterfeiting and diversion. Among them is the implementation of authentication and tracking…
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Introducing GPAS – The innovative way to protect and trace your products
Customized Product Authentication
05/09/19
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Lofton Label & Packaging is excited to announce we are now the only label and packaging provider in the upper Midwest to offer GPAS – the cloud-based brand protection, track-and-trace, and consumer engagement service that has changed the way we…
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The 3 Strategies Brands Need to Combat Product Counterfeiting and Diversion
qr code
04/30/19
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The fraudulent practices of commercial counterfeiting and diversion cost U.S. companies billions of dollars each year. Fake and diverted goods harm legitimate manufacturers, causing them to lose revenue as well as consumer trust and goodwill. They also pose risks to…
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The Pervasive Problems of Product Counterfeiting and Diversion
businessman hand holding smartphone and touching barcode on device screen in warehouse distribution
04/25/19
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Intellectual property, such as a business’s brand, can be as valuable – or even more valuable – than physical property. According to Tim Phillips, author of the book Knockoff: The Deadly Trade in Counterfeit Goods, intellectual property represents anywhere from…
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