GPAS is easily integrated into the design of your label and into the digital printing process, minimizing disruption of your existing products. It works by:
- Enabling the unique serialization and copy protection of your products, creating a unique code on every label
- Providing full traceability throughout your supply chain and into the hands of your customers
- Serving as a unique mobile engagement point for easy authentication
- Delivering ease of use – simply scan the code with your smartphone’s camera (no unique App required) to prove authenticity and unleash an array of usable data
GPAS also utilizes business intelligence and analytics services, enabling data collection across the value chain and putting the data to work. The delivery of business intelligence (BI) and report findings is automated, alerting brand owners in real-time of potential problems within the market.