An end-to-end look at the label creation process

March 26, 2019 |

There’s a lot that goes into managing an effective label creation process from start to finish, and it takes a complete team of dedicated individuals to ensure a successful conclusion to the project. There are few label and packaging partners capable of leading each phase of this process under one roof, but those that are enjoy streamlined communication, operational consistency, and several other benefits to assist their customers. Here’s an in-depth look at the label creation process to highlight the advantage this cohesiveness can have for your products and your business.

Packaging engineering

At the outset of the process, we start by determining and producing the right kind of packaging for your unique product. This step makes a big difference in the overall appeal and success of your product once it’s out in the market place. Maybe your project calls for a stick pack that’s travel-friendly. Maybe a stand-up pouch is needed to best display your brand. Whatever the case, the packaging needs to both look good and function properly to achieve the best result. We’ll work with you to make sure the packaging is engineered to meet your needs and that it will effectively guide the rest of the process to make the most of your product’s final presentation.

Design and development

Once the packaging style is determined and engineered, the label design and development phase is put into motion. The ultimate goal of this step is to bring to life any ideas you have about the branding and appearance of your product. At Lofton, we aim to design labels that make your products pop and that meet the overall branding objectives of your business. We’ll collaborate closely with your marketing team to achieve a design that suits you on any kind of label from single-ply and IRCs to multi-panel and beyond.


Finally, the print phase is where your project fully comes to life. Following all the time and resources devoted to engineering and designing your perfect packaging and labeling solution, we bring it into existence with our efficient, high-quality printing capabilities. We excel in carrying out large-scale projects to produce flexible packaging, laminates, variable data, and more. Our fully secure, temperature- and humidity-controlled facility features both digital and flexographic printing capabilities to meet the needs of your product. When you print with Lofton, you get:

  • Complete digital and flexographic printing capabilities
  • Centralized facility to ensure consistent quality on every label printed
  • State-of-the-art security to protect your sensitive data
  • Cutting-edge equipment and technology to perform any print job
  • Label experts who work closely with you to create the right solution within your budget and timeline

Start and finish your project with Lofton

Lofton Label & Packaging is your full-service partner for every phase of the label creation process. We also offer industry-leading equipment to help you take some of the process into your own hands. Our team of experts will work closely with you to determine the best overall strategy to ensure your products exceed their potential. Contact us today to make your label and packaging visions a reality.