An in-depth look at some popular forms of flexible packaging

January 31, 2019 |

Flexible packaging has quickly become one of the fastest growing segments of the packaging industry, thanks largely to its versatility and low cost of production. With flexible packaging, manufacturers are able to achieve a high level of protection for their products while only using a minimal amount of material. This process makes products more marketable while also ensuring their safety and extending their shelf life for as long as they’re in the package. Here’s a closer look at a few of the more popular forms of flexible packaging to help determine which will best suit your product needs.

Stick packs

Stick packs are an increasingly popular form of flexible packaging, featuring a secure layer of barrier protection against moisture and light to ensure the contents of the pack remain unharmed. Stick packs are highly portable and travel-friendly for on-the-go use, and are commonly used for drink mixes, dietary supplements, and nutritional products. A quality stick pack will have a high puncture resistance but will also be easy to open without bursting or exploding unexpectedly. They provide a great solution for easily transportable liquids and powders, and can feature compelling brand elements to increase marketability.

Sachet pouches

Sachet pouches put the power in your hands to determine the size and amount of product contained within the package. They are commonly used for sampling in a wide range of markets, serving as an ideal packaging solution for vitamins, tablets, and cosmetics. Sachet pouches are typically either sealed on three or four sides and provide advanced protection with minimal material use that is also easy to open. For a low-cost promotional packaging solution to distribute single servings of your product and drive sales numbers, look no further than sachet pouches.

Stand-up pouches

Stand-up pouches and bags are highly customizable to meet your product needs in terms of size, shape, material, design, and more. Whether your packaging requires a window, specialized venting, or a unique shape, stand-up pouches can be tailored in a wide variety of ways to meet your needs. They are ideal for the food and beverage and nutraceuticals industries and provide a great amount of surface area for companies to display their brand and product details. Also known as doypacks, stand-up pouches can also be resealable, standing up for easy storage and for highly visible design display.


Flexible packaging from Lofton

For nearly 40 years, Lofton Label & Packaging has been providing businesses with full-service solutions to help their products look their best. Our unrivaled experience and expertise combine to deliver the right results on time, on budget, and beyond expectations. We’re all about helping our clients exceed their business goals from our state-of-the-art, highly controlled facility. Contact us today for flexible packaging solutions designed to help your products reach their full potential.